Analysis on the Present Situation of Beer and Beverage Filling Machinery Industry in China

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In the entire filling machine industry, the largest annual sales of enterprises, but also 4 – 5 billion, hundreds of millions of enterprises less than 10. Most of the annual sales of enterprises are still tens of millions of dollars, or even several million level. According to statistics, in 2004, China’s beer filling industry and beverage filling industry, the total market total of only 4.5 billion, the overall size of the industry smaller

Since the 80s, many state-owned, collective machinery manufacturing enterprises have switched to the filling machinery manufacturing industry, they have a strong mechanical manufacturing, design capacity, but the lack of filling machinery manufacturing industry expertise and experience. More than 20 years, most enterprises are mainly through the mapping to research and development and production of products, new product R & D strength is weak, in the management of the lack of innovation. In addition, there are a large number of private enterprises driven by market interests into the industry, small-scale enterprises, the lack of professional skills and experience. What is more, is directly from the machinery manufacturing industry jumped into the filling machinery manufacturing industry, its technical level and R & D capability is even more weak. At present, most enterprises in the industry still remain in the stage of mapping imitation, slightly better business is only a simple digestion and absorption of foreign eight or nine years of filling machinery manufacturing technology.

There are also a few companies in the industry that have developed well. Such as: beer filling machinery manufacturing industry in Nanjing light industry, with the support of the state, several decades to introduce the German beer filling technology, its own positive digestion and absorption and research and innovation, in some core technology has reached the international advanced level. Beverage filling machinery manufacturing industry of Italy Long, established in 1999, has now become the domestic beverage filling machinery manufacturing industry leading enterprises, re-scientific research, re-marketing, simplified production of “dumbbell-style” management model, so that Italy to become China Beverage filling machinery manufacturing industry a miracle.

Overall, the enterprise funds, technology, equipment, the strength of the poor, the level of management is far from each other. In addition to a small number of enterprises, most in a low level of development.

Product line is not perfect, complete sets of equipment supply capacity is poor
At present, the domestic beer filling machinery manufacturing industry and beverage filling machinery manufacturing industry on the scale of small enterprises, although the industry is relatively rich products, but the specific manufacturers by the level of development is limited, the product line is not perfect. Most of the enterprises are mainly in the form of parts or small filling equipment to supply products, to undertake the entire production line of the enterprise a small number.

Due to the technical level, the overall performance of the complete set of equipment is poor. Filling machinery manufacturers in the whole line of research and development, comprehensive strength is limited, some stand-alone development is good, but the development of ancillary equipment is not perfect, resulting in the whole line performance greatly reduced. In the high-end market, most enterprises only individual equipment to meet user needs; to undertake the project, mostly supporting the role of equipment suppliers appear, the market competitiveness is poor.

Intellectual property awareness is weak, R & D innovation ability is poor
China ‘s filling machinery manufacturing industry, the lack of awareness of intellectual property rights. First, the performance of independent research and development of new technologies, new products, lack of awareness of the protection of patents; First, the performance of arbitrary copying and copying of others product technology. Many times, an enterprise worked hard to develop new products, not the first application for intellectual property protection, but hastily put on the market, recycling funds. Put on the market soon, there will soon be imitation of equipment appears in the short term on the market to change a lot of versions, so that users can easily distinguish the authenticity. Developers suffered huge losses, would like to pursue other imitation of the responsibility of manufacturers, but also because there is no application for intellectual property protection finally had nothing left. In this case, some adhere to the independent development of enterprises also entered the ranks of plagiarism, the entire industry will evolve into a chaotic situation of mutual plagiarism.

China’s filling machinery manufacturing industry is mainly through the introduction of technology and mapping, imitation of foreign equipment developed. For decades, this process has been repeated: backward – the introduction – imitation – backward. At present, with independent research and development capabilities of the few enterprises, and truly master the international advanced level of independent intellectual property rights of the core technology is rare,

The root cause of this phenomenon is not whether it should introduce technology, whether it should be imitation, but rather how to correctly view technology research and development. China’s filling machinery manufacturing industry to be established science and technology is the core competitiveness of the development concept, do not care how much profit today can earn, but should care how to better meet the user. When the user needs to meet the first place, the user will naturally become more slowly, enterprises will naturally become larger, stronger. China’s filling machinery manufacturing industry should firmly grasp the needs of the market, and actively develop and adapt to market demand for technology and products, to create their own core competitiveness.